What is Database Marketing? Why does my company need it?
If you want to sell cable TV connections who would be your primary targets? Our competitors say “People in the Middle Class segment living in Metros, may or may not be owning cars and having a monthly income of so much”. We say sell it to Tele Vision Set owners. Whoever has a T.V is your target. Simply put, in this scenario, a database would be a list of T.V Set owners who you can market the Cable connection to.
Likewise we have many lists for various product segments.
We maintain a vast database of a large number of businesses and products enabling seamless and efficient association of products and businesses to target audiences. It is thanks to this database that we are able to target owners of TV sets with cable connections and computer owners with internet connections with no confusion or delay.
Our database is one of the most comprehensive in the country, constantly updated by our DBMS Team. The database consists of details of prospective customers under two major categories:
Our team can look into results based on your requirements, whether they be on the basis of customers by the city they live in, their occupation, income group, investment portfolio, credit cards, HNIs, management levels, spending habits and so on.
Our B2B database is split into the following categories: Business group, City, Number of Employees, Schools, Colleges, Institutions, Turnover, Market Cap and so on.
Why choose our Database?
We take great pride in maintaining a precise, well-stocked database. A great deal of effort has been put into the database, and have gone the extra mile. So even if the database you need is unavailable or insufficient, our team gets to work on creating an entire database with our DB Mining Tools, and, if need be, manually. This ensures that your campaign will always have a conversion ratio, and as few hiccups as can be.